Workshop and Activity

“The Catalyst” Marketing Club of School of Management celebrated Marketing week from 19th December to 24th December 2022 by organizing a number of activities including poster making, product presentation, logo and tagline competition, Ad Mad show and Social media marketing. The purpose of this week was to provide clarity of thought in marketing concepts amongst the students and help them to understand its practical applications. The activities were carefully designed with anagogical tools like power point presentation, prototype development and role play which enhanced the creativity, idea generation and innovation capacity of the students.

Day 1: Poster competition was conducted, wherein students presented posters related to marketing concepts as well as promotion of marketing week. More than 55 posters were presented.

Day 2: Product presentation competition was organised, in which the evaluation of group presentations by students about a product/service of their choice was conducted. They briefed about the features and characteristics of their product/service. 30 groups participated across the School of Management.

Day 3: Logo, Tagline and Jingle competition took place. Student groups designed the logo, tagline and jingle of their organization and presented it to the audience. 25 groups participated across the School of Management.

Day 4: Social Media Reach and Best Creative competition. A competitive event where students have to post their creative/reel on different social media. The teams were evaluated on the basis of the creativity of the content and reachability. More than 50 students participated in this exciting event.

Day 5: Ad-Mad Show competition was organised. Students participated in the groups with high vigor and zeal. 20 Groups participated in this lively competition.

Social media outreach competition was conducted to cover the marketing week. Sagar Kumar and Ritik Kumar were the winners with more than 27,000 views.

The student’s zealous participation and the efforts of the Marketing club members Mr. Ajay Gangele, Dr. Imran Ali, Dr. Priyanka Malhotra, Mr. Arun Bhati, Ms. Simran, Ms. Deepika and Mr. Imran Khan made it a grand success.